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Classical Speed Dates

Client: Warner Music 2019

Do you ever listen to classical music? No? Let's date.

Format title: Classical Speed Dates
Number of episodes: 4 + one teaser
Platform: Facebook and website

Campagne goal
Increase traffic for the new classical music platform ‘MaestroMusic.today’ while promoting the Warner Classic catalogue.

Format

Episodes starts with short vox pops. People are asked if they ever listen to classical music. If the answer is a clear No, they are invited to have instant dates with the genre. Knowing nothing yet they enter a totally dark theater. When they push a giant red button the speed dating starts. A professional classical group performs a classical piece until the red button is pushed and then another group, featuring difference forces, plays a different piece, and then another, and so on. Will our classical newbies find love?! Call To Action:
“Go to the website and date yourself...” Warner Music made a playlist so everyone, even those with no interest in the genre before, could try out all kinds of classical music themselves.


Video


>   Cast & Crew


  • More than 1.000.000 views for 4 episodes + big interaction record
  • Multiple cross posts by big brands and online channels in Holland, such as The Amsterdam ConcertGebouw
  • Lots of (music and high) schools copied the format and started doing it themselves
  • Tinder for music ;)

Other cases:

72u. Ondergronds

ASP Adventure 2020

Greetz TV ads

Greetz 2019/2020

SoundBites

Deliveroo 2018

Special Delivery

Greetz 2017, 2018, 2019, 2020

Food Fight

Deliveroo 2018

Time for Toast

Beemster (CONO) 2019

Clash of the Classics

AEG 2017

Blue Glitter Shoes

Alzheimer Nederland 2018

Digital Detox

Koninklijke Jumbo 2017
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