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Digital Detox

Client: Koninklijke Jumbo 2017

Imagine... Living without screens for a whole week. While you have two children who are addicted (just as bad as you) to their phone, their tablet and their TV.

Format title: Digital Detox
Client: The Royal Jumbo Group
Genre: VLOG
Number of episodes: 3
Platform: facebook, YouTube
 

Goal
Promoting various board games titles within the Royal Jumbo Group.   

Format
Imagine... Living without screens for a whole week. While you have two children who are addicted (just as bad as you) to their phone, their tablet and their TV. The Dutch celebrity Tanja Jess and her husband (singer known from The Voice) took up the challenge.

The moment Tanja told her children that ALL displays had to leave the house, the eldest said: "Then I hate you!" But there was good news too. To ease the pain, a large pile of board games was delivered. Thanks to Jumbo! In three episodes we follow the family. What impact does it have on the family? And who ultimately suffers the most from this challenge? The children or Tanja herself?  


Video



>   Cast & Crew


  • Countless free publicity around the theme of digital detox.
  • Tanja was invited to several national talk shows, where they also showed pieces of the vlogs (including the Jumbo games)
  • Real challenge, real family
  • No sneaky commercial, but authentic content: we also showed the less positive (read: depressive ;) moments.

Other cases:

72u. Ondergronds

ASP Adventure 2020

Greetz TV ads

Greetz 2019/2020

SoundBites

Deliveroo 2018

Classical Speed Dates

Warner Music 2019

Special Delivery

Greetz 2017, 2018, 2019, 2020

Food Fight

Deliveroo 2018

Time for Toast

Beemster (CONO) 2019

Clash of the Classics

AEG 2017

Blue Glitter Shoes

Alzheimer Nederland 2018
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