Client: Deliveroo 2018
Hello... You ordered something Dutch?
TV-genre: short form content, candid cam.
Number of episodes: 4
Platform: facebook and Instagram (IGTV)
Fun content for instant brand engagement
Candid camera format. Unsuspecting people who ordered food via Deliveroo were surprised by musical entertainment on their doorsteps. “Hi, you ordered Mexican?” Just before the customer (always real, no actors!) could say ‘Yes!’ a traditional Mexican musician begins playing on their doorstep. In an episode with Dutch food we delivered a typical Dutch Barrel organ. When somebody ordered Italian; four handsome young Italians performed a big sing-along hit!
How does your food sounds tonight? Order now...
Random, hungry customers of Deliveroo.
Format, casting, directing, edit: Stacey RookhuizenHead of production, edit: Inge Elgersma
Camera: Julian Philbert e.a.
- Resulted in the biggest interaction-rate on the Dutch Deliveroo Facebook-page so far
- Real, authentic content: the people are real costumers
- A lot of surprised ‘What the f*ck is this!!?’-faces.
Bombilate developed and produced multiple online series/campaigns for Deliveroo. Besides SoundBites, also: Food Fight (quiz) and Bord Voor Je Kop (dating show).