VVD election campaign
Client: VVD 2021
National online-, radio- and tv-campaign. Why do people (again) vote for the Prime Minister of the Netherlands, Mark Rutte? Let's just ask!
This year every political party ran campaigns in the run-up to the elections to the House of Representatives (March 17). Typically these included party leaders using interviews, videos and radio commercials to explain why they deserved your vote. But the VVD saw another way: Why not ask people in the street why they would vote for incumbent prime minister, Mark Rutte?
Why Bombilate? Because over five years Bombilate has demonstrated proven success creating truthful, engaging campaigns that use only real people. No actors, no scripts, nothing fake: Real people plus real emotions equals real engagement.
Of course it’s now a matter of record that following a very difficult year, VVD nevertheless bounced back with two extra seats and a fourth term for leader Mark Rutte.
TV ads, radio ads + online campaign
- 7 x unique TV ads - 25 seconds each - broadcasted on all the national tv channels in Holland in March 2021
- 6 x unique radio ads broadcasted on all national radio stations + 1 tag-on
- 1 x 3-minute compilation edit for the 'Zendtijd Politieke Partijen', (NPO - ZPP)
Long- and short form versions/content distributed online via VVD channels and paid online media
Production, street casting, director, editor: Stacey Rookhuizen
Camera 1: Renée Geerards
Camera 2: Danny Weijman
Sound 1: Rick Verbraak
Sound 2: Linray Pormes
Floor/street manager: Niels Haaksman
Production assistent: Ruben den Boogert
Voice Over (radio): Barbara Karel
Designer: Ruben Pol
Audio- and color correction: #Mengwerk - David, Jimmy and Erik
Media strategy/agency: Media Reverse